Same as it ever was. Content is king. Build a site, make it mobile, blog stuff, email offers, get it on Facebook, Twitter, Instagram et al. But these channels are hungry for ideas, for content, for the kind of on-brand messaging that communicates your brand values. Your brand proposition. Yes, you can target very selectively. Yes, you can build awareness. Yes, you can create two-way dialogue. Yes, you can promote specific offers. These channels aren’t new – and they’re definitely not for free.

It’s your Content.
It costs a lot to produce.
Break it down and
re-purpose it well.

The rise of digital has resulted in increasing complexity for brand owners.

We cut through the noise with fit-for-purpose digital strategy that is brand-led and results-focused.

Want to get your digital strategy on the fast track to generate enquiries and conversions for your business?

Our brand consultants use planning insights to devise a digital strategy for maximum impact and engagement.

We create quality, on-brand content and deal with multi-channel distribution via web site, mobilised web, emailers and apps.

Digital Diagram

Websites

Of course your web-site is your shop window on the global high-street that is the world wide web.

But these days it should be so much more than an on-line brochure. It works best if you consider it your content hub.

If all digital content connects back to your site, there’s a good chance you’ll get the visits from those who want to have your brand in their world.

Creating opportunities to interact, positioning yourself as thought leader and presenting engaging ideas can all be combined with a clever approach to collecting customer data.

Websites

Social

We live in a social media democracy where brands can no longer simply push messages onto consumers.

Your brand needs to interact with relevance, empathy and integrity. We can show you how.

Think of social media as a party with closely knit friend groups and ‘influencers’.

Create the right strategy and deliver the information they find useful. Deliver the offers they want to take advantage of and the content they find genuinely interesting.

Do this well and you’ll see more of them flock to you. Do it badly and you’ll damage brand perception. Suddenly the party is over before it began.

Social

E-marketing

Right message, right person, right time, right place.

Sounds simple, but managing records, ensuring your message is on brand and on the money for customer engagement and guaranteeing it reaches its target are all areas where we add real value.

May sound a bit ‘old-hat’ but email marketing can still outperform other digital channels when it comes to sales.

E-Marketing

Mobile

Want your customers in your pocket?

The first challenge is to get into theirs. Mobilise your brand and marketing strategy and explore the myriad ways you can add value to the customer experience by effectively exploiting today’s smartest technologies.

Up to 50% of digital engagement and transactions now take place through mobile devices and it’s growing.

Mobile

Online campaigns

Do you know your banners from your skyscrapers?

Have you got a handle on how pay-per-click works for your business and your sector?

On-line advertising, remarketing and omnichannel branding is a brave new world that is expanding by the hour.

A clear digital strategy and focused targets will dramatically increase your bang-for-online-buck.

On-line campaigns